The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been integral to traditional business and marketing. It seems like the topic of funnels in Internet-based business is becoming more and more common.
The reality is that folks want to know more about this marketing concept and how they can apply it in their online business marketing efforts. If you would like to know something more about the sales funnel for effective Internet marketing, I encourage you to read on.
The Sales Funnel - What exactly is it?
A marketing funnel isn't an actual funnel. For this marketing concept using the term funnel is to visual define the sales process from the beginning to the end. The funnel is a clear comparison because it allows potential customers to "Unqualified prospects" on the top and narrower opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those who we may consider as "unqualified prospects" These are people who might require your products or services however, you've never contacted them before. There will be a lot of offers and sales activities later and you'll have people who've purchased your product/service.
A lead generation funnel's effectiveness is due to its ability to track the activities of your customers at various stages of the sales process. Utilizing the sales funnel to measure the number of prospects who are qualified at every step, you will be able to determine the number of potential customers who will become actual customers.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or succeeding, or if your campaign isn't attracting a sufficient amount of prospective customers somewhere within the process. This information allows you to decide where you should focus your attention and work to maintain sales at the required level, as well as, to fulfill marketing goals. It helps track and control customers' sales processes.
The top of the Sales Funnel Front The Sales Funnel Front End
Your top sales funnel is your most active and most crucial part of your process. It is constantly tested. There is no limit of front-end ideas. Your imagination and resources are your only limits.
The primary objective of the front-end is going to be to draw potential customers and convert to buyers later in the selling process.
The potential customer is "qualified" when they sign up or sign up for something you offer. This is where the prospective customer, or "Unqualified Prospect" is now a qualified lead. They've taken a step which suggests they might be interested in the product or service you offer.
You need to drive targeted traffic on your website, blog or squeeze page in order for your front-end system to function. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts forums, and other resources are some of the most effective techniques and resources.
There are many methods to "qualify","qualify" the "Unqualified Prospect". One of the most effective ways to qualify prospects is by creating a squeeze page. It allows you to provide something valuable to your product which people can get for free, or at a substantially lower cost in exchange for their email address and name. The products included include newsletters, video, email courses, eBooks, and other related reports.
This indicates that customers are attracted to your sales channel on the front. What do you think of the back-end?
The End of the Funnel, or The Back-End
The back-end (or the bottom) of the sales channel is where the bulk of profits and sales take place. It is where you will typically find more expensive products there. These would all be related to the same subject however in different formats such as video, audio or live interaction.
The primary difference between the front-end and back-end is the kind of client and also the price of the product or services that are offered.
Although it is the case that only 1% of those who enter your front-end will be able access your back-end, this tiny percent may not be of any significance. Because a few people will spend more money, it's okay.
It is clear that although front-end services or products can be priced under $100, back end products and/or services are often priced in the 100s to 1000s. The bottom or back-end of your sales funnel is the main source of revenue for an Internet company. This is also the most reliable part of this selling process.
As I said earlier, the sales funnel can be as simple or complex as your creativity or resources permit.
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